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Athletic Tape Finds New Use in NBA D-League

Mar 5, 2010 – 6:15 PM
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While you probably won't see any limited edition shoes drop anytime soon in the NBA D-League, you may see some players customizing their kicks in the locker rooms before games.

No, we're not talking about donning colorful laces, or even letting their imagination run wild on some of adidas' Gilbert Arenas whiteboard shoes.

Here's what's going on: adidas is the official outfitter of the NBDL and provides teams and players with all the jerseys and apparel used in games. "Under the agreement with the league, players are also required to wear adidas footwear -- and we provide teams with sufficient footwear for the players," according to a statement from adidas issued to FanHouse. "They have to cover the logo if it is a non-adidas shoe."

So players who choose not to wear the provided adidas kicks are asked to tape over the rival logo with athletic tape. Not exactly a fashion statement, but not the end of the world and nothing that should affect their game on the court.

The number of players wearing non-adidas is small, since there are only two ways they can get exemption from the policy. "Players can file for medical exemption with the league to wear a specific type of shoe based on a medical condition submitted by a doctor to the league for approval," the statement says.

The other option is to sign an endorsement with another brand, though most outfitters aren't breaking down doors to sign deals with D-League players. A source with Nike confirmed there are D-League players wearing the swoosh, yet was unable to confirm if Nike has any official sponsorships in the NBDL.

Tip of the flat-brim to solecollector. Got something kicks related? E-mail me at csesno@aol.com
Filed under: Sports
Tagged: d-league

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