According to detailed reports coming in from PWInsider.com, the Monday night head-to-head showdown between World Wrestling Entertainment's Raw and TNA Wrestling's iMPACT! programs have, so far, not amounted to a war. iMPACT! did a .98 rating, rounded up to a 1.0, with 1,361,000 viewers, while Raw did hours of 3.25 and 3.5 for a 3.4 rating, drawing 5,091,000 viewers. The combined 4.4 wrestling audience didn't come close to the last time the programs went head-to-head, January 4th, where Raw did a 3.6 and iMPACT! did a 1.5 for a combined audience of 5.1.The 1.0 rating has to be seen as a disappointment, considering that the show featured the in-ring returns of Hulk Hogan and Ric Flair. However, sources at Spike TV are remaining optimistic, claiming that demographics for 18-34 were good and that the Thursday audience for iMPACT! followed them over to Monday nights, a "first step" in a larger goal for the show.
Ted Linhart, Vice President of Program Research at USA Network, was quick to comment as well, slamming the competition on his Twitter account. "Not much of a Monday Night "War". RAW trounced TNA by 275% w/ total viewers. Also Impact much lower than the test Monday ep in early Jan."
Quarter-hour ratings for each program are listed below, courtesy of ProWrestling.net. Interestingly enough, TNA's highest-performing segment featured Sting and Rob Van Dam. "RVD" was a top trending topic on Twitter at the time. When the repeat of Hogan and Flair later in the show happened, the ratings took a dive.
WWE Raw
Q1: 3.45 rating - Undertaker and Shawn Michaels in-ring promo
Q2: 3.15 rating - Six Diva tag team match, Criss Angel
Q3: 3.27 rating - Miz and Big Show vs. John Morrison and R-Truth, Angel backstage
Q4: 3.15 rating - Randy Orton vs. Legacy
Q5: 3.39 rating - Orton vs. Legacy continuation, Batista promo, Triple H promo, Sheamus out
Q6: 3.56 rating - Hunter and Sheamus confrontation, Angel backstage, Evan Bourne vs. William Regal
Q7: 3.27 rating - Main event hype, Wrestlemania teaser, Vince McMahon vs. Bret Hart video, multiple commercial breaks
Q8: 3.6 rating - Angel in-ring, Vince McMahon vs. John Cena gauntlet match,
Overrun: 3.98 rating - Main event conclusion
TNA iMPACT!
Q1: 0.99 rating - Hulk Hogan, Abyss, A.J. Styles, Ric Flair, Sting appearance
Q2: 0.98 rating - Sting and Dixie backstage, Styles and Flair, X Division setup and match
Q3: 1.00 rating - Continuation of X Division match, Shannon Moore un-in, Dixie Carter, Beautiful People bend over for no reason
Q4: 1.07 rating - Knockouts Tag Title match, Tazz teases RVD, RVD vs. Sting
Q5: 1.07 rating - Sting and Hogan confrontation, Kevin Nash, Eric Young, Scott Hall, Sean Waltman
Q6: 1.03 rating - Young vs. Waltman, Kurt Angle and the Army beat up Mr. Anderson
Q7: 0.95 rating - Bubba The Love Sponge with Hogan, Beer Money vs. Jeff Jarrett
Q8: 0.76 rating - Beer Money vs. Jarrett conclusion, Hulk and Brooke Hogan, Hogan and Abyss vs. Flair and Styles
Overrun: 1.01 rating - The bulk of the main event match, various run-ins, Jeff Hardy save




