Remember David Falk? He's the super-agent who helped Michael Jordan become a global marketing mammoth, and who bent any number of NBA team executives over their own desks as an early Scott Boras prototype. In 1996, his clients inked $330 million worth of contracts within a six-day period. Falk also played a key role in the league's late 1990s labor troubles, attempting to stage a star-led coup in 1995 and becoming the players union's most powerful force ahead of the NBA's 1998 work stoppage. Falk has kept a few clients (Elton Brand, Mike Bibby) since stepping away from full-time agenting, and in recent years picked up a couple select collegians (Jeff Green in 2007, Roy Hibbert in 2008).But he's making a big ol' splash today, as CNBC's Darren Rovell reports coveted draft prospect Evan Turner of Ohio State has signed Falk as his agent. Turner is expected to be a top-4 pick in June's NBA draft, and figures to have a bigger immediate impact on the league than any prospect but Kentucky guard John Wall.
While Green was 2007's No. 5 pick, Turner is clearly the biggest star Falk's had over the last few years. This may mean nothing for the league's ongoing collective bargaining negotiations, as you figure the union would give a man as feared and respected as Falk a seat at the table. Having a potential budding star in Turner is gravy, in that respect.
Where the concern should lay is among other agents. Falk isn't recruiting prospects like Turner in order to simply keep his finger in NBA affairs. He's doing to make money. And Falk's record shows that when he wants something, he gets it. If Falk's back in the game, agents ought to be praying he doesn't try to pull their clients. This isn't to say Falk is without scruples, just that he is very, very good at what he does. Maybe he'll work to rebuild his client base through the draft. Or perhaps at some point, he'll beef up the stable by pulling an All-Star from another agent. Either way, don't bet against him.
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