Or to make fun of LeBron James' elbow. Either way, it's going to be interesting to see how much @CelticsChants immediately impacts the crowd at Game 6 in Boston on Thursday night. Theoretically, Simmons would send out a note on the Twitter account, how many ever fans in attendance would see it, and the chant would get rolling through the arena.
Simmons himself calls it a "far-fetched idea" -- and that's probably what it will end up being. Not to say it can't work, it's just that in order to facilitate crowd control correctly, you'd need to have a substantial number of fans in the arena impulsively checking their Twitter accounts during the game, all of whom would be willing to start chanting -- in sync, mind you -- whatever was tweeted, shortly after getting their Twitter marching orders from General Simmons.
The first chant of the night would be pre-planned, according to Simmons' latest column, and it's entirely doable. As of this writing, he's locked in over 3,000 followers, without really trying (there's a non-hyper-linked mention in the column as well as a tweet from his own account, which has well north of a million followers).
If a decent percentage of those people are ticket-holding Celtics' fans, this WILL happen. Although worth watching are the lists that @CelticsChants is included: only one of them is Boston sports-specific, which doesn't look like a great sign. That said, a quick glance at those following Simmons' account appear to be Boston supporters, so maybe it has a chance after all.
It's worth following if only to see if he actually pulls off owning the minds of an entire stadium full of Bostonians.