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LeBron 'Nope' Shirts a Hit in Boston

May 14, 2010 – 12:37 AM
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A.J. Perez

A.J. Perez %BloggerTitle%

BOSTON --- Most of the fans who poured out of TD Garden and toward any number of merchandise stands didn't care where Cleveland Cavaliers star LeBron James will play next season,.

They just wanted to rub in the fact their Celtics advanced to the Eastern Conference Finals with a 94-85 victory Thursday night, and what better way than a "Nope" shirt --- a play off President Barack Obama's famed "Hope" campaign posters.

"You don't get famous until after you win a title," said Celtics fan Gary Kosiewski, who purchased the shirt for his buddy. "Michael Jordan was the exception. He was in all those Nike ads before he won a title and he backed it up. LeBron hasn't backed it up."

The shirts sold well before the game, but were impossible to get just minutes after the the Celtics clinched the series. One of the managers of the company who created the shirts said about 600 shirts were sold Thursday night, most going for $20 each.

"I sold the last shirt off my back for $40," said vendor Sam Williams, a student at nearby Northeastern University.

The "Nope" shirt is a fairly new creation compared with the Celtics forward/center Brian Scalabrine "Hope" shirts. There were plenty of those to be had long after the "Nope" shirts were gone, not an unexpected revelation for something modeled after a player who has yet to play a minute in the postseason.

"You think Celtics, you think Scal," one female Celtics fan said in passing. "He's played zero [minutes], but he has nice suits."

For the conference finals, Williams said his company is thinking about creating a shirt that plays off of Orlando Magic standout Dwight Howard.

"It's still up in the air," Williams said. "We have some time to figure out what we're going to come up with."

Filed under: Sports
Tagged: LeBron James