'C'MON LEBRON,' the cleverly (sure, why not) titled, rhyming PR stunt was announced today and resides on the official New York City website, where fans can express their passion for not being horrible at basketball any longer through Facebook, Twitter and the C'mon LeBron Toolkit.
Additionally, they can watch a vid of Bloomberg addressing James, catchphrases included, natch.
"New York City is fit for a king – there's no better place in the world to live, to play or to win," said Mayor Bloomberg. "New Yorkers want LeBron to come to the greatest city in the world, and we're launching the C'mon Lebron campaign to capitalize on their energy and creativity in making their own cases for why he should choose New York. There are terrific cities all over the country, but none match the excitement of the greatest City in the world."Nor does any city match the Big Apple in terms of media overexposure either; it's easy to think "Wow, New York is swell!" while watching everyone smile and ask politely that James join them in a journey for a championship.
It seems much less pleasant when you consider that this is the same city which featured Tiger Woods on SIXTEEN consecutive newspaper covers. Well, New York Post covers, but the point remains -- if you're a rich, famous athlete, the media doesn't even need you to live there in order to get their stalk on re: your personal affairs.
Just something to keep in mind while everyone's trying to pull drop their best Jimmy-stopping-gangwars impersonation on him.