Then came Charlie Riedel's pictures of the birds.
In one especially haunting shot, a brown pelican flails at the water's edge. Its oil-soaked wings are outstretched. Its head is raised with one glazed eye staring into Riedel's camera lens and its beak agape, as if crying out for help -- or perhaps sounding an alarm.
"This is the real face of the oil spill," the blogger known as Bayou Child wrote in a post linked to the photos late Thursday night. "My sister Jeri and I will be cleaning birds tomorrow and Saturday; gonna try to write a blog post about it if I'm not too wrecked. Can't sleep, thinking about it. I will never forget these pictures."
Former USA Today photo editor Matt Mendelsohn was among many who were struck by Riedel's picture of a bird so heavily encased in oily goo that it looked like "some mutated prehistoric creature." In an AOL News op-ed today Mendelsohn predicted the image would be "the one that everyone will remember for decades to come."
Hullabaloo blogger Digby's reaction to the pictures included a reference to "A Clockwork Orange."
"Remember the scene where Alex was forced to watch violence with his eyes propped open? I'd think maybe all those people who gleefully chanted 'drill,baby,drill' as a tribal chant would benefit from a little of that aversion therapy."
Riedel's picture are indeed hard to look at, but they must be seen. The same goes for videos like this one from CNN that caught the attention of the AOL News Surge Desk.
CBS also aired scenes of a pelican waddling ashore dripping globs of oil and a smaller sludge-covered bird being knocked over by waves.
On Fox News on Thursday afternoon, correspondent Steve Harrigan reported from Grand Terre Island standing near a dying pelican. (Click here to watch video.)
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Anchorman Shepard Smith appeared stricken by the images in Harrigan's report and mentioned that many news crews have said BP has tried to make it hard for them to get pictures of the worst damage. Mother Jones reported Wednesday that the company "is apparently barring cleanup workers from sharing photos of dead animals that have washed ashore."
A BP spokesman told the New York Daily News the oil giant is not trying to hide the environmental damage from the Deepwater Horizon rig disaster. But it does want you to see different pictures of what's going on along the Gulf Coast. They're featured in a commercial BP started running Thursday. (Click here to watch video.)
The ad -- starring embattled CEO Tony Hayward -- includes photos of workers cleaning beaches and washing a bird.
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The commercial is the work of a political consulting firm run by Democrat Steve McMahon and Republican Alex Castellanos, according to CNN. BP wouldn't say how much it cost, but one public relations firm estimated it was around $50 million.
That kind of money can pack a big punch. But in this case, a $50 million campaign is no match for the emotional impact of a few iconic pictures.

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