Pac-10's Scott Not Empty-Handed
The Pac-10 commissioner's overtures were rebuffed by Texas Monday, which rescues the Big 12 from seemingly imminent demise thanks to a sweet TV deal that reportedly was worth more to the Longhorns than coming into the Pac-10 tent.
Texas, Texas Tech, Oklahoma and Oklahoma State were wooed, and they might even have been wowed by Scott's sales pitch.
But in the end, they aren't going anywhere.
So what does the Pac-10 do now that the league's plans to become a super-conference have gone for naught?
Colorado is solidly, assuredly, decidedly in. They held the press conference to prove it. Now it's time to get a 12th team and that looks like it will be Utah.
BYU has also been in the mix to be Colorado's travel partner, but the Pac-10 presidents and chancellors are thought to prefer a secular school. So the Utes will be moving over from the Mountain West, which gets Boise State as a consolation prize.
Scott will head to Salt Lake City and extend an invitation to Utah, and he will still be able to do what he set out to do and improve his conference's bottom line.
Moving to 12 teams, the Pac-10's first membership change since 1978, probably means a conference championship game in football, a pick-me-up the conference could use after last week's USC news.
Scott will still pursue a television network and try to increase the conference's exposure.
He's already accomplished that.
Who thought it would be that smarty-pants conference out west, the one that always seemed to sit back and watch while other conferences made the big deals, that would get everyone in the country reconsidering everything they knew about college sports?
Scott doesn't come away with a mega-deal, but he comes away with a deeper, more marketable Pac-10.
He comes away with the television networks taking his deal-making ability seriously.
Larry Scott went big. He almost got it. But he doesn't come away empty-handed.