This is the last of a three-part series on expenditures in college athletics. Read part one here. Read part two here.
There's never been any question that basketball is king at Duke. But if you need more evidence, consider this: During the 2008-09 school year, Duke spent more money on its men's basketball program than 22 BCS conference schools spent on their football programs.
That's right. Duke's men's basketball program had a larger budget ($13.87 million) than one-third of the 66 automatic qualifying BCS conference school's football programs in 2008-09, according to figures from the U.S. Department of Education's Equity in Athletics.
The Blue Devils certainly got their money's worth this year with another Final Four trip, capped by winning a fourth national title -- but first since 2001 -- under coach Mike Krzyzewski.
The spending gap between Duke and the nation's other men's basketball teams is staggering. Last year, Duke spent at least twice as much on its men's basketball program than 330 of the other 346 Division I men's basketball programs.
The next highest spending men's basketball program was Marquette, which doesn't have a football program. The Golden Eagles spent $10.3 million, followed by Michigan State at $9.02 million. Louisville was fourth at $8.62 million, but the Cardinals accounted for $25.49 million in men's basketball revenues, easily the nation's highest amount.
Of college basketball's biggest spenders -- Duke, Marquette, Michigan State, Louisville, Kentucky ($8.61 million), Kansas ($8.21 million), Florida ($8.10 million), Texas ($7.89 million), Syracuse ($7.78 million), North Carolina ($7.48 million), Georgetown ($7.40 million) and Virginia ($7.18 million) -- 10 of those 12 schools have been to at least one Final Four since 2003. Four of the top 12 spending basketball programs are from the Big East.
The only two schools among the top 12 spenders that haven't been to the Final Four that recently are Kentucky, which made its last Final Four in 1998, and Virginia, which hasn't been since 1984.
For a school that ranks among the top 12 spenders in college basketball, Virginia has had very little success to show for it. The Cavaliers have made only two NCAA tournaments since 2001 -- or the same number of appearances that Ole Miss has made in that time period.
Ole Miss, by the way, spent only $2.5 million in 2008-09, the lowest amount of the automatic qualifying BCS conference schools, or nearly $5 million less than the Cavaliers
Although the Cavaliers' influx of money into their basketball program hasn't translated into much success, the schools that put the least money into their programs not surprisingly aren't regular participants in the NCAA tournament.
The six BCS conference programs that spent the least amount on their men's basketball programs -- Ole Miss ($2.5 million), South Florida ($2.92 million), DePaul ($3.25 million), Oregon State ($3.32 million), Washington State ($3.48 million) and Northwestern ($3.72 million) -- have pretty much got what they paid for: not many NCAA tournament trips.
Washington State, which made back-to-back NCAA tournaments in 2007 and 2008, is the exception. DePaul hasn't been to the tournament since 2004 and Ole Miss since 2002. South Florida's NCAA drought extends to 1992 and Oregon State's to 1990. Northwestern has never made the NCAA tournament.
Another way to look at the commitment a university has to its basketball program is comparing the amount of money spent on the men's basketball program to the football program.
Of the current 11 members of Big Ten, six schools -- Ohio State, Iowa, Penn State, Northwestern, Wisconsin and Michigan -- did not put in one-fourth of the money on their respective men's basketball programs that they did on their football programs.
In all, 17 of the 66 BCS universities didn't have one-fourth of the budget for their men's basketball program than they did for their football program. The biggest discrepancies between men's basketball and football programs were at Ohio State (only 14.5 percent of what the football program spent), Auburn (15.6 percent), Iowa (16.5 percent), Alabama (18.8 percent) and Rutgers (19.2 percent).
However, maybe that's to be expected since Ohio State, Auburn, Iowa and Alabama are the four biggest spenders in college football.
None of those schools, however, can compare with Texas. As far as overall revenue generated by a school's athletic department, the Longhorns win by a landslide. Texas, which also ranked No. 1 nationally in football program revenue, ranked first in overall revenue for its athletic department, bringing in $138.45 million.
By comparison, the Longhorns brought in more revenue than the top four schools combined from Conference USA -- SMU, Memphis, East Carolina and Rice.
Each of the top five revenue producing athletic departments brought in more than $100 million in 2008-09. Following Texas' money making athletic department machine was Ohio State ($119.85 million), Florida ($108.30 million), Alabama ($103.93 million) and LSU ($100.07 million).
Rounding out the Top 10 were Penn State ($95.97 million), Michigan ($95.19 million), Tennessee ($95.52 million), Wisconsin ($89.94 million) and Auburn ($87 million).
Independent Notre Dame ranked 13th at $81.08 million. Other BCS conference leaders from the Pac-10, ACC and Big East, respectively, were: USC (14th, $80.15 million), Florida State (20th, $74.41 million) and UConn (40th, $58.49 million).
The top non-BCS athletic departments in revenue: TCU ($46.46 million), BYU ($35.62 million), SMU ($35.58 million), San Diego State ($34.45 million) and Memphis ($33.5 million). The remaining non-BCS conferences leaders from the WAC, Mid-American and Sun Belt, respectively, were Hawaii ($30.51 million) , Temple ($26.87 million) and Florida International ($21.27 million).
Here is a conference-by-conference breakdown on men's basketball spending compared to football spending.
*All dollar figures are in millions
|2||Ohio State||$119.85||Big Ten|
|6||Penn State||$95.97||Big Ten|
|13||Notre Dame||$81.08||IND/Big East|
|17||Michigan State||$75.62||Big Ten|
|22||Texas A&M||$72.88||Big 12|
|24||Oklahoma State||$71.80||Big 12|
|43||West Virginia||$55.65||Big East|
|55||Kansas State||$47.39||Big 12|
|56||Texas Tech||$46.63||Big 12|
|59||Iowa State||$45.81||Big 12|
|64||South Florida||$37.85||Big East|
The top 25 athletic departments ranked by gross revenue from non-automatic qualifying BCS conferences.
|4||San Diego State||$34.35||MWC|
|17||New Mexico St.||$25.61||WAC|
The 73 men's basketball programs in the six major conferences from the biggest spender (Duke) to the most frugal (Ole Miss). These are the 66 automatic qualifying BCS football schools plus the seven Big East members that don't field an FBS program.
|3||Michigan State||$9.03||Big Ten|
|19||Texas A&M||$6.21||Big 12|
|21||West Virginia||$5.96||Big East|
|28||Seton Hall||$5.20||Big East|
|29||Oklahoma St.||$5.16||Big 12|
|39||St. John's||$4.72||Big East|
|42||Ohio State||$4.69||Big Ten|
|44||Kansas State||$4.60||Big 12|
|53||Penn State||$4.40||Big Ten|
|54||Notre Dame||$4.38||Big East|
|56||Iowa State||$4.29||Big 12|
|64||Texas Tech||$3.83||Big 12|
|72||South Florida||$2.92||Big East|
The top 20 basketball programs in expenses outside the six major conferences.
|8||San Diego St.||$3.50||MWC|
|15||Saint Louis||$3.10||Atlantic 10|