Would someone interrupt the LeBron-a-thon and please tell You Know Who to stop wearing a backpack? When you aspire to be the world's next billion-dollar sportsman, routinely contact Warren Buffett for financial advice and declare that you want to be bigger globally than Michael Jordan and the Crumbling Colossus Formerly Known as Tiger Woods, it looks just a bit goofy to go Patagonia on us while schmoozing owners, executives and coaches come to HIM in an Ohio office building. Seems LeBron James has thought these last three days that he's back in high school being recruited by college programs, an experience he never had seven years ago because he ventured directly to the NBA. This is a slightly larger project, I'd say, worthy at least of a Louis Vuitton leather bag.
Consider it another reason why the LeBron-a-thon -- I coined the phrase, but I'm seeing no residuals -- and the accompanying Dwyane Wade and Chris Bosh derbies have morphed from a series of high-stakes wooing exercises into an unprecedented, over-the-top circus lacking in perspective. It's crazy enough that James and Wade are being trailed by media and fans like political candidates while they barnstorm through cities. It's maddening enough that teams actually had to travel to visit the free agents instead of vice versa. But what's blowing me away is the sight of mortified people lining the streets of Cleveland, waiting for James to drive by before and after his meetings so they can appeal to his potentially fleeting heart.




