The Pac-10's massive remodel launched Tuesday with the debut of the conference's new logo and its re-designed website.The website launch came at the same time the Pac-10 football coaches were starting the East Coast leg of their media tour with a press conference in New York City at the W Hotel.
The big early news to come out of the Big Apple was commissioner Larry Scott's reported acknowledgment Tuesday at the kickoff event that the conference will indeed become the "Pac 12" when Colorado and Utah join the conference.
The conference sent a few emissaries east ahead of the coaches -- the league's top four quarterbacks in Washington's Jake Locker, Stanford's Andrew Luck, Arizona's Nick Foles, and USC's Matt Barkley. All four passers spent the day at ESPN's Bristol campus. They've already appeared on "SportsCenter", "College Football Live" and "First Take."
Barkley was asked about the sanctions imposed by the NCAA against USC.
"It stinks," Barkley said.
Scott is expected to use the media tour -- which starts in Manhattan, moves to Bristol to ESPN and ends with the traditional West Coast media day at the Rose Bowl on Wednesday -- to announce new marketing initiatives, including an effort to bring Pac-10 football to the Pacific Rim.
Coaches will ring the bell at NASDAQ Wednesday morning, do more interviews and then make their own bus trip to Bristol before returning to L.A.
Meanwhile, conference officials will gather Friday in Los Angeles to begin hashing out football divisions that will be necessary after Colorado and Utah join the conference, perhaps as soon as next season. A decision on divisions likely won't be announced until October.
Utah and Colorado are likely to join the conference in 2011. The Utes had already negotiated the 2011 start date as part of their deal to join the Pac-10.
Big 12 commissioner Dan Beebe said Monday that it makes sense for Colorado to join in 2011 as well. That decision likely won't come until October either.
Below is a video of the Pac-10's trailer for the 2010 football season, yet another layer of the marketing campaign.
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