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Richard Childress Racing made it official Tuesday: Longtime NASCAR sponsor Budweiser will join RCR as primary sponsor on current Sprint Cup Series championship leader Kevin Harvick's No. 29 Chevrolet for 20 of the 36 points races in 2011.Harvick is the latest in a long line of high-profile sponsorships for the company during the last three decades, including three-time Cup champ Darrell Waltrip, a lengthy and popular pairing with Dale Earnhardt Jr. and currently Kasey Kahne.
Childress announced earlier this year that Harvick's current sponsor Shell-Pennzoil would not be returning next season and Kahne revealed last week that he will be joining the Red Bull Racing team for 2011.
A release from the team said in addition to its 20-race primary sponsorship deal, Budweiser would appear on Harvick's Chevy for Daytona Speedweeks' two non-points races and would be co-primary sponsor on the car for the exhibition Sprint All-Star Race. It will be an associate sponsor on the remaining events.
"We're excited to have as successful a driver as Kevin Harvick to usher in a new era for Budweiser,'' said Mark Wright, Anheuser-Busch Vice President of Media, Sports and Entertainment.
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