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The Frito-Lay owned snack brand intended to market its new non-plastic bag around the 100 percent biodegradable plant-matter packaging (Ed note: Save the Earth While You Snack?). But instead, its getting an earful of complaints from consumers over how much noise the bag itself makes. According to a video demonstration by Air Force pilot J. Scot Heathman , when intentionally crinkled the bag can reach decibel levels of up to 95, nearly 20 decibels higher than the conventional chip packaging.
Potato Chip Technology That Destroys Your Hearing from heathaplexVISION on Vimeo.
For a little more context, Surge Desk offers a list of eight unlikely sounds that would be drowned out by the SunChips bag.
1. The sound of silence -- 0 decibels
2. Normal conversation -- 65 decibels
3. Telephone dial tone -- 80 decibels
4. Beginning of hearing damage levels -- 85 decibels
5. Heavy city traffic -- 85 decibels
6. A lawn mower -- 90 decibels
7. A New York City subway train -- 91 decibels
8. A motorcycle -- 95 decibels
And like every hot trending topic on the internet, the SunChip bag found its rise to popularity in social media through the Facebook group, " SORRY BUT I CAN'T HEAR YOU OVER THIS SUN CHIPS BAG," which had 36,469 members as of publishing.
At least one customer enjoyed both aspects of the new bag:
The sound of the new Sun Chips bag is music to my ears. And in the garden it's sparkly silver mulch.
panelectric
panelectric
Frito-Lay is reportedly working on a quieter solution, notes NPR.
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