The attempt, staged at Lomantini's salon in Wichita, Kan., took place from Aug. 19 to 22. To ensure a steady supply of customers, Lomantini offered haircuts free of charge, with all tips and donations going to the Kansas Humane Society.
During the three-day affair, Lomantini relied on a 12-person support team to clean the work area, do laundry and keep the stylist fed and hydrated around the clock. He also kept two massage therapists on site, allowing him to get a 12-minute rubdown every three hours.
"My focusing power was diminishing," Lomantini recalled, "and she was pregnant and emotional."
The second cut was for a woman who requested an intricate, layered cut called a "high-stacked bob" -- in his 60th hour.
"I should have made clear that the offer was for a trim, or basic cut," he stated, "not for that sort of complex styling."
Lomantini says that the event drew more customers than he imagined and that the salon had a two-hour, on-call wait list for the duration of the marathon, including the early-morning hours.
"It was as busy at 4 o'clock in the morning as it was at 9," Lomantini said.
One morning, when a few customers didn't show for their 4 a.m. appointments, his staff called a handful of alternates who jumped out of bed and sped to the salon for their free haircut.
"I knew that if I dozed off, I would never come back," he said.
Guinness World Records has never before recognized a record in endurance haircutting. Lomantini's claim has been received and is under review, a Guinness spokesperson said. The review process typically takes four to six weeks.
Lomantini says the event, which netted $1,625 for the Kansas Humane Society, was so successful that he's considering a second marathon next year to see whether he can break his own record.