The research, commissioned by British insurance company Sheila's Wheels, revealed that male drivers travel 276 unnecessary miles each year because they stubbornly reject help when lost.
In what might not be shocking news for female passengers, the survey found that more than a quarter of men polled said they would wait at least half an hour before asking for directions when lost.
One in 10 male drivers refuses to ask a stranger for help at all, the survey found.
The survey results also found that three-quarters of women polled had no problem with asking for directions.
"Men aren't quite as confident behind the wheel as they make out when it comes to navigation," said Jacky Brown, a Sheila's Wheels representative.
In the U.S., the American Automobile Association has predicted 34.4 million vacationing travelers will take to the road this long weekend -- almost 10 percent more than for the same holiday in 2009.
On Labor Day weekend in the U.S., 91 percent of travelers, or 31.4 million people, will reach their destination by car, according to AAA.
AAA predicts gas prices will average $2.65 to $2.75 a gallon over the weekend, "barring any major tropical storm activity in the Gulf Coast region."
Average driving distance on the 2010 Labor Day weekend, based on AAA's survey of traveler intentions, is expected to be 635 miles.
While that's good news for a rebounding national travel industry, AAA predicted Gulf Coast tourism would be affected by some travelers avoiding the region because of the recent BP oil spill.
The most popular reason for traveling over the Labor Day weekend? To "visit with friends/relatives," according to AAA.
There were no figures for drivers expecting to get lost.