It's part of a Sept. 30 event called "Walk a Mile in Her Shoes," which, true to its name, will feature hundreds of guys strutting their stuff in a mile-long walk through the city's downtown in an effort to raise money for the local YWCA's domestic-violence programs.
There are similar events all over the country, but this is the third year that San Diego men have risked bunions, twisted ankles, hammertoes, blisters and all the things that women go through just for the "joy" of wearing stylish shoes.
For insurance broker Larry West -- who is participating for the third time and has set a personal goal of raising $5,000 -- the risk of ridicule and foot injuries is a reasonable trade-off if it means at least one woman will be able to leave a bad situation.
"These programs are expensive," West told AOL News. "It's not about just giving women a handout. They're about educating the women so they don't go back to the abuse -- which many women do."
All the funds raised are used not only to provide safe shelter, but also psychological and career counseling for the victims, according to Heather Finlay, the YWCA's CEO for San Diego County.
"Getting help is the beginning," she said. "But it takes between 18 to 24 months for a victim of domestic violence to transition from trauma to a place where they truly understand their self-worth."
"There have been men who come down to watch and claim they will not be walking," she said. "But as soon as they see how much fun the guys who are walking are having and they decide to walk themselves."
Even better, she says, is how the experience stays with the men long after the smashed toes, joint pain, back problems and "pump bumps" are healed.
"A number of men have told me how impacted they were by the experience and say they now understand a little more about how it feels to be a woman," Finlay said.
That said, she hopes that more men get that experience -- including players on the San Diego Padres and San Diego Chargers.
"We'd love to have some of the players, but it's difficult because the event comes at the start and end of their seasons," Finlay said. "Also, none of the coaches want their players to get hurt."