Jihadist Magazine 'Inspire' Has Many Competitors, Title-Wise

(Oct. 12) -- Al-Qaida of the Arabian Peninsula released the second edition of "Inspire," its online jihadist magazine, today.

The English-language webzine made a splash when it was launched this summer with catchy headlines ("Make a Bomb in the Kitchen of Your Mom") and exclusive interviews with Islamist superstars like Anwar Al-Awlaki, the American-born cleric whose online teachings were thought to be behind the Fort Hood shootings and failed underwear bomber last year. The publication is allegedly the work of 24-year-old Pakistani-American Samir Khan, who even penned an editorial in the new issue describing his "pride" at being a traitor to America.

But subjective analysis shows that al-Qaida of the Arabian Peninsula is taking a risk with this particular online investment: Inspire is entering a crowded marketplace. Not only is the Internet already saturated with webzines dedicated to jihad, it's also filled with magazines called "Inspire."

Below, we take a look at some of the competition inhabiting the "Inspire" niche, which predictably caters to distinctly different audience subgroups than the al-Qaida rag:

1. Inspire (al-Qaida of the Arabian Peninsula)
Like a Martha Stewart for budding jihadists, Inspire offers handy tips and creative ideas for waging jihad on nonbelievers. For example, the second edition includes an article titled "The Ultimate Mowing Machine," which describes how to use a pickup truck (presumably a Toyota Hilux) "as a mowing machine, not to mow grass, but mow down the enemies of God."

2. Inspire Magazine (U.K.)
This publication, which bills itself as "the pocket-sized title that's a life-sized encouragement," is a monthly with a whopping circulation of 70,000 to 75,000 and a "confirmed readership" of more than 200,000, according to its website. It's sent free of charge to churches around the U.K., offering stories, puzzles and fun ideas for church communities. Featured on the website right now, for instance, is a story about a new devotional sports podcast that will discuss competition from a biblical angle.

3. InSpire Magazine (Tallahasse, Fla.)
With jazzy graphics and an intro video featuring sexy music gone new-age digital, InSpire Magazine will draw you in to its website filled with uplifting stories and information to help you harness the positive energy of the universe. InSpire is not, repeat not, a religious magazine, though the idea for it did come to President Lee Jones as a message from God in 2000.

4. InSpire Magazine (Beaver Dam, Wis.)
This magazine features inspirational stories of women overcoming the odds and dedicating their lives to their communities, and tasty recipes for any occasion. Owned by Niche Publications, this InSpire Magazine appears to target the inspirational-stories-for-women-in-the-Beaver-Dam-Wis.-and-surrounding-areas niche.

5. Inspire (St. Louis, Mo.)
"The magazine for St. Louis Christian women by St. Louis Christian women" does indeed have a religious bent to it. That said, it also publishes self-help articles with useful aphorisms ("If you have a garbage can for a head, life will look like garbage to you") and explorations of important, contemporary health topics ("Shingles, Rabies, Whooping Cough").

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