This never would have happened even three years ago, but the New England Patriots and San Diego Chargers can thank Twitter for helping sell out Sunday's game between the two teams at Qualcomm Stadium, thus avoiding a local television blackout.
As Thomas Grillo of the Boston Herald reported, after San Diego tweeted out Thursday on the team's official Twitter account that 1,000 general tickets still needed to be sold by 1:15 p.m. local time in order to lift the blackout, the Patriots followed suit with a tweet of their own.
"Hey Patriots fans on the West Coast, if you want to see the Pats play the Chargers, go to Chargers.com to buy tickets," the tweet read.
The promotion worked, as all of the remaining tickets were gone within a matter of hours, with half of them purchased by Patriots fans.
"It's the power of Twitter," said Patriots spokesman Stacey James.
New England has secured more than 825,000 supporters on Facebook and 53,000 followers on Twitter as more and more professional teams have tapped into social media to connect with their fans and to help market tickets and merchandise. The Miami Dolphins have over 355,000 supporters on Facebook and over 35,000 Twitter followers.
A preview of the Week 7 matchup between the Patriots and the Chargers.