Apparently, Troy Polamalu has a lot of hair. So much, in fact, that Head & Shoulders has not only featured him in commercials that seem to run more often than those Subway "$5 Footlong!" spots from a few years ago, but Polamalu's hair even has its own iPhone app. (Not to mention a $1 million insurance policy. Seriously.)
According to the iTunes description, "It's not a big deal to have a smart phone anymore, but it's a ridiculously big deal to have Polamalooza on your smart phone. Make your man-do fuller and thicker with funny little pictures, track progress for instant smack-talking opportunities and test your gridiron knowledge for extra yardage."
So this is basically a digital toupee for guys suffering from male pattern baldness? Hmm.
Oh, one more thing, and this falls under "stuff that should go without saying but given the relative IQ of our society it can't." Via the folks at Head & Shoulders: "Please remember, texting and Polamaloozing is not recommended when operating a motorized vehicle."
via Darren Rovell