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Florida Panthers Marketing to Montreal Canadiens Fans

Nov 5, 2010 – 11:50 AM
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Adam Gretz

Adam Gretz %BloggerTitle%

It's no secret there are some teams in the NHL having a hard time drawing fans, and likewise, there are others that have loyal followings no matter where they play. What happens when the two meet? Marketing to the visiting fans!

The Florida Panthers are currently averaging just under 14,000 fans per home game (25th in the NHL) and are running a promotion that is geared toward fans of the Montreal Canadiens for their two trips to South Florida this season, Dec. 31 and March 3.

There are a number of options that will save Montreal fans as much as $40 per ticket.

Over the past couple of seasons the Panthers have been one of the most outside-the-box teams when it comes to selling tickets, doing everything from offering free tickets, to taking advantage of LeBron James going to Miami, to using NFL super-agent Drew Rosenhaus, to allowing fans to name their price for tickets.

This one is just a bit odd, not only because it's geared toward fans of the visiting team, but also because it's a game on the schedule that shouldn't require much marketing as the Canadiens fans usually show up in droves, anyway. Looking at last year's two trips to Miami and the Canadiens games drew crowds (well, the listed attendance) of 19,851 (an over capacity sell out) and 17,104, both of which were well above the average of a typical Panthers home game.

It's also the antithesis of the New York Islanders "No Habs No" campaign which was designed to drown out Canadiens fans.

Of course, as I've pointed out every other time the Panthers -- or any team, for that matter -- tries these creative marketing plans, the best ticket-selling promotion is still the simplest one: winning.

(H/T Litter Box Cats)
Filed under: Sports