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(Nov. 18) -- In America, the fourth Thursday of every November may be some kind of turkey and pumpkin affair, but for wine enthusiasts worldwide, the third Thursday in November has an entirely different significance.
Or rather, enthusiasts of a certain kind of wine. Early today, thousands of people uncorked the 2010 batch of Beaujolais Nouveau, a light red on the sweet side made from the Beaujolais region of France. French law stipulates that the wine cannot be sold until one second after midnight on the third Thursday in November, so distributors race to distribute the year's vintage worldwide for parties all through the next day.
Last year, France shipped out 15.2 million bottles of the wine, with Japan and the United States as the biggest consumers. Georges Duboeuf, the "King of Beaujolais" and seller of about 10 percent of the harvest every year, will be hosting a party at New York's District 36 club this evening complete with acrobats and actress Molly Sims.
Reviews of this year's wine agree it's sweet and authentic, but not cloying. In the past, however, others have said that is, well, cloying. Wine critic Karen MacNeil famously compared it to eating cookie dough, and it has been criticized for having gained its fame as much through well-constructed marketing hype as anything having to do with the wine itself.
But then again, who doesn't like cookie dough? Beaujolais Nouveau is a populist wine at heart. It ages for about eight weeks and doesn't hold up to wine cellar hoarding at all -- it's not recommended to be kept for more than a year.
Nouveau Day Dawns for Beaujolais
Nov 18, 2010 – 11:38 AM
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