Two days after officially introducing the Nexus S, Google marketing went viral after the company promoted its new Android phone via a Twitter trend. Reception to the Nexus S thus far has been mixed, ranging from CNET's "Six Things Not to Love About the Nexus S" to a quite positive Tech Crunch review declaring the mobile device in a toss-up with the iPhone.
For a glimpse at what the phone can do, here is a Nexus S marketing video from Google:
The promoted trend is the latest evidence of a hardly denied love affair between the search engine powerhouse and its microblogging comrade. For evidence of the love-fest, just take a look at the approximately 120 Twitter feeds that Google properties operate.
In the past, murmurings have even surfaced surrounding Google's intention to purchase Twitter, but those rumors have always been proven to be just that. Still, Google regularly promotes the microblogging site through its own Hot Topics section of Google Trends, streamlining tweets as they pertain to top search terms.
So while the promoted trend is hardly a proven Web advertising strategy -- although Coca-Cola did generate 86 million tweets with just the second promoted trend ever -- it's no surprise that Google would call on Twitter to build the buzz around its newest holiday season release.
Then again, there was that "Google Launching Twitter-Killer" scare about a year ago, so you never do know.
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