Zack Greinke Trade Spurs Brewers' Sales
What's not quite so easy to determine is worth, or value. How much does this trade mean to the Brewers?
If season ticket sales are an indicator -- and trust me, they are – the Brewers did well by obtaining Greinke. Brewers officials have announced a large spike in season ticket sales, seeing more than 1,500 new season ticket purchases since the trade occurred Sunday.
"The response from fans has surpassed even our most optimistic expectations," said Brewers executive vice president Rick Schlesinger. "The excitement level has peaked in all areas of our business operations, from ticket sales to sponsors to retail sales."
But season tickets, merchandise sales and increased ad revenues aren't the only factors involved in determining the value of any trade. Adding Greinke has to add numbers to the win column.
Milwaukee will have to wait until March 31 to find out how valuable Greinke is in that regard.
Steve Phillips talks to FanHouse Live about remaining free agent options: