Out of context it sounds like something Brett Favre (allegedly) might say to a 20-something team employee with fake breasts. Or even words you might expect Agassi to utter back when he sported a frosted mullet and used crystal meth.
In context it makes much more sense, and you might even call it funny.
It all started with a tweet from Sports Illustrated's Bryan Graham:
And that, people, is how you raise money for your favorite charity.