International food services provider Sodexo announced that it is signing onto the Meatless Monday health campaign, which promotes social and environmental change through vegetarianism, one day a week.
Sodexo feeds over 10 million people daily, so it's no surprise that Meatless Monday program director Chris Elam calls the development a "big deal."
"Sodexo is truly leading the way by lending their large-scale support to the movement," read a statement posted on the Meatless Monday website. "Not only will their Meatless Monday meals reach hundreds of thousands of people nationwide, their use of the campaign to fulfill health and environmental commitments shows other companies large and small that Meatless Monday is a simple way to make a big impact."
The new initiative will begin offering and promoting "plant based entrees" at over 900 hospital locations and will eventually expand to corporate, government and educational institutions served by Sodexo.
Sodexo isn't the first big name to get behind Meatless Monday. Paul McCartney, former Vice President Al Gore, actress Olivia Wilde and Lance Armstrong's Livestrong foundation are all vocal supporters of Meatless Mondays.
Here's a quick video primer on Meatless Monday:
Follow Surge Desk on Twitter.