Just ask Taco Bell, who find itself waging a campaign to restore its image after a class-action lawsuit was filed against the company over claims that the meat filling used in its menu items contains just 36 percent actual ground beef.
As Surge Desk reported on Thursday, the company issued a vehement denial of the charge that its meat was less than beefy. Knowing, however, that perception battles in the modern age aren't won without an aggressive social media campaign, Taco Bell has utilized its Twitter feed the way an insulted teenager might: seeking out hashtag allies (#ISupportTacoBell), dishing dirt and generally promoting itself with 140 characters or less.
Here's a sampling of the corporate tweeting:
Meanwhile, over at the #ISupportTacoBell hashtag, there appeared to be no shortage of love for the fast-food giant, even from vegetarians!
But as Taco Bell executives know, given the number of jokes made on Twitter at the company's expense following news reports of the class-action lawsuit being filed over the ingredients in its meat filling, corporate efforts at message control don't always achieve the desired result.
More coverage from Surge Desk:
Taco Bell Bites Back, Says Filling is 88 Percent Real Beef
Taco Bell Mystery Meat: Twitter Unleashes
Lawsuit: Taco Bell's 'Ground Beef' Should Really Be Called 'Taco Meat Filling'