Farmers Field: Twitter Not So Keen on LA's New NFL Stadium Name

Los Angeles' NFL dream is one important step closer to coming true.

Today, developer AEG and Farmers Insurance Exchange announced a naming-rights deal for the new stadium. The facility shall be known as Farmers Field, after Farmers Insurance, the company that just signed a $600 million, 30-year contract for the stadium naming rights.

Despite the connection with the insurance company, Twitter users were scratching their heads at the idea of associating urban Los Angeles with rural agriculture.

Many straight-up objected to the name.

I'm sorry, I'm not having my football team in LA playing on a field called "Farmers". Sorry, not happening. Pick another name.less than a minute ago via webAngelina Mejia
smileyangelina

For a stadium proposed for downtown LA, Farmers Field sure sounds rural.less than a minute ago via ÜberTwitterJ.A. Adande
jadande

@SportsCenter U CANT BE SERIOUS! THIS IS L.A. UR TALKING ABOUT, NOT NEBRASKA, FARMERS FIELD? DOES THAT MEAN THA RAMS ARE COMING BACK??? OMG_less than a minute ago via TweetCasterO.G. ARTIST_ONE ™
ARTIST_ONE

Hey guys, let all go downtown to catch the Chargers game at Farmers Field! *puts on overalls and hops in tractor*less than a minute ago via TweetDeckAngie A.
angfoo

Others are looking forward to some good puns to go with the punts.

Oh the possible jokes! RT: @DigitalLA: Farmers Insurance funding = #FarmersField proposed stadium name. 'Farmers Field' for new LA stadium?less than a minute ago via EchofonMarques Lyons
tromboneforhire

More than a few think the name should be a little more reflective of L.A. flavor.

@LATimessports Farmers' Field? For the new NFL team, the Los Angeles Milk Cows?less than a minute ago via webBruce Rheins
brucerheins

Shouldn't the new stadium in LA be called "The Conveyor Belt" or "The Growth Enhancer" rather than Farmers Field #LetsBeRealless than a minute ago via webJason Armstrong
SkinlessJSn

Farmers Field is a bad name, naming rights or not. It's L.A., so how about something fitting, like "Estadio de la Barrio"?less than a minute ago via webWill @ BroncoCountry
BadWillHunting

A minority of the comments border on uncomfortable, particularly when referencing the illegal immigrant/migrant worker debate.

Migrant Farmers Field better? RT @CraigSternberg: I'm sorry but Farmers Field is probably dumbest name you could have given to an LA stadiumless than a minute ago via Twitter for BlackBerry®Gheorghe The Blog
gheorghetheblog

Some people, though, are reminding everyone: Stay. Calm. You'll get used to it.

@DigitalLA I thought Staples Center was an odd name when I first hear it, now it works. Farmers Field wouldn't be so bad.less than a minute ago via TweetDeckJonah Weiland
jonahweiland