Today, developer AEG and Farmers Insurance Exchange announced a naming-rights deal for the new stadium. The facility shall be known as Farmers Field, after Farmers Insurance, the company that just signed a $600 million, 30-year contract for the stadium naming rights.
Despite the connection with the insurance company, Twitter users were scratching their heads at the idea of associating urban Los Angeles with rural agriculture.
Many straight-up objected to the name.
I'm sorry, I'm not having my football team in LA playing on a field called "Farmers". Sorry, not happening. Pick another name.
For a stadium proposed for downtown LA, Farmers Field sure sounds rural.
@SportsCenter U CANT BE SERIOUS! THIS IS L.A. UR TALKING ABOUT, NOT NEBRASKA, FARMERS FIELD? DOES THAT MEAN THA RAMS ARE COMING BACK??? OMG_
Hey guys, let all go downtown to catch the Chargers game at Farmers Field! *puts on overalls and hops in tractor*
Others are looking forward to some good puns to go with the punts.
More than a few think the name should be a little more reflective of L.A. flavor.
@LATimessports Farmers' Field? For the new NFL team, the Los Angeles Milk Cows?
Shouldn't the new stadium in LA be called "The Conveyor Belt" or "The Growth Enhancer" rather than Farmers Field #LetsBeReal
Farmers Field is a bad name, naming rights or not. It's L.A., so how about something fitting, like "Estadio de la Barrio"?
A minority of the comments border on uncomfortable, particularly when referencing the illegal immigrant/migrant worker debate.
Migrant Farmers Field better? RT @CraigSternberg: I'm sorry but Farmers Field is probably dumbest name you could have given to an LA stadium
Some people, though, are reminding everyone: Stay. Calm. You'll get used to it.
@DigitalLA I thought Staples Center was an odd name when I first hear it, now it works. Farmers Field wouldn't be so bad.
We think this positive thinker makes a good point.
Farmers Field has a nice "Field of Dreams" ring to it. If you build it, they will come...
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