For Valentine's Day the online social saving site partnered with florist FTD to offer a deal that sounded great: get $40 worth of flowers for just $20, prepaid.
The only problem was, when shoppers clicked through to the deal, they discovered that their Groupon prices were higher than the prices listed on FTD's regular site. Clearly, that's not how coupons (or Groupons) are supposed to work.
FTD officials say the problem was caused by existing discounts on FTD.com and the fact that their site didn't allow offers to be combined, and refunds are being offered:
In an attempt to remedy the situation, FTD credited the difference between the retail price and the sale price to the accounts of people who bought the sale items through Groupon. The deal on Groupon was also updated to reflect the lower prices.It's been a less-than stellar month for Groupon, which previously got booed for its Tibet Super Bowl ad. In case you missed that:
For customers who are still not satisfied, both companies say they will offer full refunds.
Politics Daily's Sandra Fish reported that Groupon spent $3 million on the campaign, which was pulled from the air less than a week after it began.
But Inquisitr blames FTD, not Groupon, for making a mess of the deal. Kim LaCapria points out that offering a "discount" that's steeper than regular prices is a familiar dirty trick in retail circles. She adds:
That alone would have been bad, but the offer was presented as a Valentine's Day deal, too- and the earliest delivery was available on February 15th, the lesser known fete, "Don't Even Bother Day." In addition to the higher prices and pretty much useless shipping terms, costs for delivery, according to disgruntled Groupon users, far outstripped the "value" presented by the coupon.
More Valentine's Day stories from Surge Desk:
America's Valentine's Day Dinner Ideas Apparently Include Red Lobster, Olive Garden and Outback Steakhouse
Who Is Cupid? 5 Facts About the Valentine's Day Icon
Twitter: Might As Well Call Valentine's Day 'Lame Hallmark Day'
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