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"Ryan found two more 4 bottle packs of Dogfish Head's Midas Touch beer.... when we drink we do it right #gettngslizzerd."
Gloria Huang, apparent fan of Delaware craft brewery Dogfish Head and social media specialist for the American Red Cross, tweeted the post to the wrong account late Tuesday night. For those not up on their slang, "getting slizzard" is getting extremely drunk.
@RedCross, Twitter.com
Gloria Huang's misplaced tweet has generated good buzz for both Dogfish Head beer and the Red Cross, inspiring a deluge of donations.
Forever proving that even the most serious-minded, disaster-focused institutions can have a sense of humor, Red Cross social media director Wendy Harman responded good naturedly an hour later via the account.
"We've deleted the rogue tweet but rest assured the Red Cross is sober and we've confiscated the keys."
Not only did an embarrassed Huang keep her job, but donors gave.
"While we're a 130-year-old humanitarian organization, we're also made of up human beings. Thanks for not only getting that but for turning our faux pas into something good," read the Red Cross blog.
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"You immediately embraced this mix-up and many of you have pledged donations to the Red Cross."Both the brewer and the social media tool connected to the rogue tweet also drove donors to the charity.
Mariah Calagione, head of Dogfish marketing and wife of Dogfish founder Sam Calagione, built up buzz around the story via the brewery's blog and Twitter account, @dogfishbeer. Proving the inspirational beer's name, Midas Touch, more apt than even the brewers dreamed, their readers joined the donations parade.
HootSuite (@hootsuite) sent beverage cozies to Dogfish and Huang, and $100 to the Red Cross.
To add your donation to the influx, visit the American Red Cross' donation page.
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