A Guinness rep told Mashable that @charliesheen hit 1 million followers in just 25 hours and 17 minutes. He hit 60,000 followers before he even sent a single tweet.
Surge Desk can't help but notice, though, how adept Sheen seems to be with some of the finer points of Twitter. He's retweeting, using Twitpic, encouraging people to follow others -- all pretty advanced steps for a Twitter newbie.
Is he doing the tweeting himself? Celebrities have been known to use "ghost Twitterers" to manage their accounts.
In an interview with Ad Age, Arnie Gullov-Singh of the Internet company Ad.ly, which helped get Sheen set up on Twitter and his account verified, insisted that Sheen is the man behind the tweets. "It's absolutely him," Gullov-Sing said. He told Ad Age that his team "spent some time with him and his managers, basically saying here are some best practices: use hashtags; use Bit.ly if you're going to link to stuff; and post photos."
But not everyone's convinced. Comic Patton Oswalt caused a minor stir last night by "outing" Sheen as using a service to run his Twitter.
Hate to pee on everyone's @CharlieSheen foam party, but he's using a service. Not him. Reliable source. 'Night!
This user thinks that it just doesn't sound like Sheen.
Perhaps he might be getting at least a little help from Rachel Oberlin, aka Bree Olson, one of the Charlie Sheen goddesses. The film star may have "only" 142,000 followers, but she's been on Twitter a lot longer than Sheen and could be doing some consulting.
Whoever is behind his Twitter, Sheen's tweets are being followed very closely. He won't let go of the phrase "winning."
Face it folks, you just feel better when you say it. #WINNING
Perhaps this is a "Major League" reference?
Ready for my next fastball, world? PLAN BETTER Applies to everything where an excuse now sits. Try it. U won't be wrong. Ever. #PlanBetter
At least he seems grateful for the Twitter support.
In all sincerity... Thank you Twitter community for the warm reception & the followers that helped get me to 1M in 24 hours!!! #teamsheen
Follow Surge Desk on Twitter.