To hear him tell it, actor Charlie Sheen is on a roll.
With his arsenal of tiger blood, Adonis and affectionate goddesses, Sheen has proven an irresistible media draw of late. Seemingly invigorated by his suspension from the hit comedy "Two and a Half Men," he doled out what felt like a never-ending series of television and radio interviews packed with bizarre and entertaining quotes as the actor made his case that he had been unfairly treated by the show's senior producer, Chuck Lorre.
Clearly relishing in the attention, Sheen joined Twitter so as to amp up the rate at which he communicated with the world. Setting a record for the fastest-growing account in the site's history, Sheen has now eclipsed 2 million followers and may yet leverage his account for advertising dollars to the tune of a reported $1 million.
But as most Americans seem to recognize by now, Sheen's definition of "winning" is not one shared by most of the people watching his self-destruction tour. Surge Desk has a quick list of ways that Sheen is, in fact, not winning.
1. No more hit TV show
On Monday, Warner Brothers announced that it had officially fired Sheen from "Two and a Half Men," the program for which he was paid approximately $2 million per episode. Though Sheen has been quick to assure his fans that no shortage of offers will be forthcoming, his continued antics virtually guaranteed that the popular CBS comedy would not resume with him on the set. That leaves his fellow actors, like Jon Cryer, having to hunt for new gigs as well.
2. Yes, there is such a thing as bad PR
Some jobs are just not worth the hassle. Though Hollywood PR agents are often asked to help clean up the messes made by their famous clients, Sheen's implosion was simply too much of a headache for Stan Rosenfield, his longtime representative.
3. The U-Stream debacle
In the week after "Two and a Half Men" was canceled, Sheen embarked on a series of comical interviews with the likes of Howard Stern, "Good Morning America," "Today" and "TMZ." The resulting press seemed to give Sheen the sense that he was making all the right moves. So, over the weekend, he cut out the middle man altogether and beamed his message directly to fans via Ustream. Sheen announced the move on his Twitter feed:
(2-5) My lawyers asked that I stop talking with the press. so, if it's just me, how upset could they possibly be? #Sheen's-Korner
The result, titled "Sheen's Korner" was entertaining for all the wrong reasons, and something that his lawyers no doubt would rather had never happened.
4. Custody battle
On March 1, Brooke Mueller, Sheen's ex-wife, used a restraining order to have the former couple's twin sons removed from Sheen's home. Court documents show that Mueller told a judge that she thought Sheen was "currently insane." According to TMZ, Sheen plans to go to court to fight for custody of his boys. Meanwhile, another of Sheen's former wives, Denise Richards, is also taking steps to shield her two daughters from Sheen. It's hard to see how losing access to your children could be called "winning."
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