It hasn't put a final product in classrooms yet, but the company unveiled a working prototype to students at Grand Valley State University in Allendale, Mich.
By looking at what electrical impulses can do in a cockroach brain, co-founder Greg Gage hopes he can show the next generation of neuroscientists what the brain is made of before they ever get to college.
"You could argue that there are slight differences between the neurons in cockroaches and in humans," he told AOL News. "But they are really similar: They both encode information the same way, and they both look the same way. So you can learn a lot about human physiology from studying these simple creatures."
The device takes advantage of a natural instinct in cockroaches: When one of their long antennae hit a wall, they naturally turn in that direction to run along the wall. The rig triggers those same neurons via remote control, allowing students to trick the roaches into making left and right turns.
The technology is one of the simplest applications of brain stimulation -- a much more complicated example could be cochlear implants, which stimulate the brain into thinking that the ears are hearing things. The technology to steer cockroaches has existed for years, but early ideas for uses, like finding earthquake survivors in rubble with camera-equipped roaches, were limited by the amount of time the device would work. But it still makes for an impressive classroom demonstration.
Despite recent advances like the cochlear implant, Gage likens the state of modern neuroscience to where medical science was during the Civil War -- amputating arms and legs to treat bullet wounds. He hopes that raising the amount of exposure students get to neuroscience at a young age will help train a new generation of scientists who could be leaps and bounds ahead of current researchers by the time they start doing new work.
"If you have any loved ones who have Alzheimer's, what can you do about it?" he says. "We're in the dark ages. We have no idea how these things work. If we can get more people interested in this at an earlier age, then by the time they start doing research, they're already doing things a little differently than we did."
The Spikerbox is already available for purchase, and the Roboroach should follow soon. For both products, however, people will be able to download code and schematics from the Internet to build their own for free.
"We're not a very good company," says Gage. "We give too much of our stuff away."