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Blockheads in Sao Paulo, Brazil, have reportedly constructed the world's tallest Lego tower. Made from 500,000 pieces, the multicolored monolith rises 102 feet 3 inches.
It took a team of 6,000 builders four days to construct the tower, which bests a previous record set in Santiago, Chile, by about 1 foot, ITN News reports.
Lego sent officials from Denmark to monitor the progress of the structure as it was assembled in a parking lot behind a shopping center.
According to CNN, retired Brazilian soccer star Cafu attached the last Lego block, cementing the tower's place in the record books.
Building towers out of Legos isn't a new calling -- passionate Lego lovers have been assembling massive structures made from the toys since 1988, when a team of Londoners put together a Lego creation that rose about 49 feet.
In the years since, Lego towers have grown taller and taller.
But height isn't the only factor motivating Lego enthusiasts.
Last month, a British designer unveiled a pair of stilettos covered with the beloved building blocks.
Read more at ITN News and CNN.
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