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To that end, the Starbucks-owned coffee shop chain kicked off its Brew-lanthropy Project last month, awarding select organizations a break-room makeover, a coffeemaker and free coffee for a year, a documentary film highlighting its good work, and $5,000 toward meeting the organization's goals.
"Our mission is to provide great coffee anywhere it's needed, and the Brew-lanthropy Project is a great way to extend that mission," Seattle's Best President Michelle Gass said in a press release.
For its first makeover, Seattle's Best chose Blackstone Bicycle Works on Chicago's South Side.
"Blackstone Bicycle Works is a nonprofit community bike shop," explained manager Aaron, speaking in a Seattle's Best video created for the Brew-lanthropy Project. "We refurbish used bicycles back to sell into the community. We run a youth program in the context of a small business.
"The kids earn hours for work that they do in the shop. Once you earn 25 hours, that bicycle is yours. For our kids, it's a huge level of accomplishment. You know, a big part of it is self-sufficiency, trouble-shooting skills, life lessons, the confidence you can even build from, say, changing a flat tire."
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The young people working at Blackstone range in age from 8 to 19. Jermell has worked at Blackstone for three years."If I didn't have Blackstone, I'd be getting into a lot of trouble right now," he said in the Brew-lanthropy video. "They teach me more than just working on bikes. Learn how to deal with situations."
Seattle's Best invites the community to help it find the next Brew-lanthropy winner. To participate, visit the company's Facebook page. Be quick; the nominating period ends Friday.
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