(Jan. 28) - NBC has deemed a PETA commercial featuring lingerie-clad models demonstrating their fondness for veggies too sexy for the Super Bowl, the animal rights group said.
The spot, titled 'Veggie Love,' shows the beauties relishing their passion for produce in a series of steamy scenes. One suggestively rubs asparagus down her bare torso, another lovingly caresses a spear of broccoli, while a third enjoys a vegetable bubble bath.
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The tagline at the end reads, "Studies show vegetarians have better sex. Go veg."
A PETA spokeswoman said the animal rights group received an e-mail from NBC saying the ad "depicts a level of sexuality exceeding our standards." PETA said NBC asked it to edit some of the sexy scenes out of the ad but the organization refused.
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'Veggie Love': PETA's Banned Super Bowl Ad
In a statement, PETA said it had hoped the commercial would "add balance to the traditional onslaught of Super Bowl commercials for meaty, greasy, and factory-farmed fast food."
An NBC spokeswoman told WashingtonPost.com's 'The TV Column' that the ad was "rejected because it did not conform with our standards."
PETA Senior Vice President Lisa Lange said the decision is unfair, considering some of the other spots that air during the big game.
"PETA's veggie ads are locked out while ads for fried chicken and burgers are allowed -- even though these foods make Americans fat, sick, and boring in bed," she said in the statement.
PETA has garnered controversy for sexual ads in the past, such as its famous 'I'd Rather Go Naked Than Wear Fur' ads, which debuted in 1994.
Click through the galleries below to see PETA ads featuring celebrities and other rejected Super Bowl ads.
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