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Guru Shaken by Sweat Lodge Deaths

By BOB CHRISTIE and FELICIA FONSECA
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AP
posted: 155 DAYS 14 HOURS AGO
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SEDONA, Ariz. (Oct. 16) — James Arthur Ray led a group of more than 50 followers into a cramped, sauna-like sweat lodge in Arizona last week by convincing them that his words will lead them to spiritual and financial wealth.
Copyright 2009 The Associated Press. The information contained in the AP news report may not be published, broadcast, rewritten or otherwise distributed without the prior written authority of The Associated Press. Active hyperlinks have been inserted by AOL.
2009-10-16 17:49:13
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James Arthur Ray led a group of more than 50 followers into a cramped, sauna-like sweat lodge in Arizona last week by convincing them that his words will lead them to spiritual and financial wealth. The mantra has made him a millionaire. People routinely pack Ray\'s seminars and follow the motivational guru to weeklong retreats that can cost more than $9,000 per person. But Ray\'s self-help empire was thrown into turmoil when two of his followers died after collapsing in the makeshift sweat lodge near Sedona and 19 others were hospitalized. A homicide investigation that followed has cast a critical spotlight on Ray\'s company.