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The Top Five Business Achievements of 'The Boss'

George Steinbrenner will be remembered for many things -- his imperious leadership style, his commitment to winning, his feuds with Billy Martin, his attempt to extort Dave Winfield, and his stewardship of the Yankees' resurrection over the last 15 years -- but his most lasting achievements were on the business side of...

Superman's Costume Gets an Addition

In a rematch of the NBA Finals, the Magic played a heated game against Lakers in Orlando on Sunday. Things were chippy between Kobe Bryant and Matt Barnes, who got tangled up and bumped chests several times during the game. Pau Gasol got slapped with a flagrant foul when he landed a karate chop on a Dwight Howard...

Adidas Knows How to Get Links

To the uninitiated, this new adidas spot for Dwight Howard is a novel spin on your traditional sneaker ad -- clever and fun and not like anything else really out there. And it is all of those things, but those familiar with the NBA blogosphere will recognize that it's also an extension of the Macrophenomenal Pro...

Uniform Changes Are A-Comin' At Texas A&M

Texas A&M switched apparel sponsors from Nike to Adidas in the offseason. As tends to happen with these switches, a new look is on the way which has tradition-hugging Aggie fans nervous.Although no official design has been leaked, clever fans at TexAgs.com (the site that brought you the Rhett Bomar scoop six months in...

David Beckham and Reggie Bush Spend a Day in Each Other's Adidas Shoes

Adidas, it appears, knows how to market. As they gear up for David Beckham's MLS arrival, the company has decided to pair him with Reggie Bush for an online campaign titled "Futbol Meets Football."Starting this week, users will be able to watch Beckham and Bush match their skills at www.futbolmeetsfootball.com. On a field...

Background on Adidas

Adidas AG is a German sports clothing manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company (including Ashworth), and Rockport.

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