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Sweet Idea: Coke Uses Sugar Cane for Bottles

(Jan. 25) – Coca-Cola is going greener. The world's biggest seller of beverages has begun using a new bottle partially made from a plant-based material that, unlike petroleum-based plastic, is biodegradable. The new bottles for Coca-Cola, Coca-Cola Light, and Coke Zero still contain only 30 percent sugar cane-based...

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THE HUFFINGTON POST

Norquist -- Rats in the Belfry

I've been in the branding business for over 40 years and seen the concept of brand butchered in a thousand ways but the head of Americans for Tax Reform, Grover Norquist, who has gotten 270 members of Congress and nearly all of the 2012 Republican presidential primary candidates to sign a pledge promising never to raise...

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Coca-Cola's green billboard consumes carbon dioxide like so much sugary soda

Sure, we've seen plenty of cool billboard features over the years, from facial recognition to interactive Pong games, but few have managed the dual feat of promoting a popular soft drink and making the world a slightly greener place.

Coke bottles News From the Web

04/25/12 Gaultier Designs Fashion Forward Diet Coke Bottles Source: Running With Heels Fashion fans don't need a complete new collection to get excited over their favorite designer's creations, as evident by the buzz surrounding the new Coke bottle created by Jean Paul-Gaultier.
12/22/11 Corrected: Coke sets plan for plastic bottles from... Source: Reuters Coca-Cola Co announced a plan on Thursday that brings it closer to rolling out soft drink bottles made entirely from plant-based plastic.
12/19/11 Coke sets plan for plastic bottles from plants Source: Arab News - Saudi Arabia Coke and PepsiCo are in a race to use greener packaging, a challenge for carbonated beverages that put a lot of pressure on the walls of bottles.
12/16/11 Coke sets plan for plastic bottles from plants. Source: Environmental Health News Coca-Cola Co announced a plan on Thursday that brings it closer to rolling out soft drink bottles made entirely from plant-based plastic.
12/09/11 Norquist -- Rats in the Belfry Source: The Huffington Post I've been in the branding business for over 40 years and seen the concept of brand butchered in a thousand ways but the head of Americans for Tax Reform, Grover Norquist, who has gotten 270 members of Congress and nearly all of the 2012 Republican presidential primary candidates to sign a pledge promising never to raise taxes, came up with a doozy in an interview on 60 Minutes a couple of weeks ago.