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No-Alcohol Beer Touted as Ideal Sports Drink for Athletes

PORTLAND, Maine -- Beer. It's not just for couch potatoes anymore. A Bavarian brewmeister is touting its no-alcohol beer as the latest sport drink for athletes, handing it out at the finish line of sporting events and touting its regenerative benefits. Unlike Gatorade, Erdinger Alkoholfrei is served up with a frothy...

Game On: Tiger Gets Boost From a Big Sponsor

(Jan. 5) -- In the wake of revelations about his personal life, Tiger Woods has lost corporate sponsors, friends and fans. But not everyone has abandoned the golfing prodigy. EA Sports announced today that it will release a new video game this month titled Tiger Woods PGA Tour Online. As the company's president, Peter...

What Does the Future Hold for Tiger Inc.?

When most athletes slip up in public, they generally have to answer to someone: a team owner, a league commissioner, sponsors, or even teammates. But in today's sports business, there is no higher authority than Tiger Woods -- and therefore there is no template for this scandal and no way for a skittish industry to...

Sneak Peak of Gatorade's New Commercial With John Wooden

Recently, FanHouse was lucky enough, courtesy of our friends at Gatorade, to speak with Coach John Wooden, the Wizard of Westwood about the NCAA Tournament. Coach Wooden will also be appearing in Gatorade's new commercial for "G," which will air tonight in select markets during the NCAA Championship Game. Below is a sneak...

The Dugout: Yee! Gabba Gabba

Major League Baseball has made intelligent, progressive decisions in the past (night games, racial integration, not ever letting Pete Rose do anything ever). The decisions to name Gatorade the official sports drink of Major League Baseball and to allow no player in the dugout (or The Dugout) to be seen drinking anything...