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And Now for This Surprise: Dale Earnhardt Jr. Wins 5th-Straight Most Popular Driver Award

NASCAR fans don't care about wins, poles, or championships for their favorite drivers.Performance on the track? Well, it's kind of important, but not nearly as important as having multiple television commercials, a pretty-darned famous last name, and a down-home attitude and look.For those reasons, Dale Earnhardt Jr. just...

Dale Jr. Gets a Sneak Peak of Future

Is this finally ending?Have we finally reached a point where writers and bloggers won't have to follow Dale Earnhardt Jr.'s every move?It sure seems so -- as Dale Earnhardt Jr. has finally made laps in a Hendrick Motorsports car (and not because a Shrub ditched the track).Junior got his second take of Hendrick Motorsports...

Pepsi: It Was Like Hitting the Lottery

"Six months ago, it seemed like there was no possibility something like this could happen. Then all those dominos began to fall. It was like hitting the lottery."~ Ralph Santana, Vice President of Sports Media and Interactive Marketing for Pepsi Let there be no doubt about Dale Earnhardt Jr.'s value to a sponsor:Fans of...

Eury Jr. to Hendrick After 'Dega; Junior Too?

Now that we've got all of the -- um -- important details out the way, the focus of Dale Earnhardt Jr.'s voyage to Hendrick Motorsports has reached a point that matters.The competitive side. You know -- the side that Dale Earnhardt Jr. actually left Dale Earnhardt Inc. in favor of Hendrick for in the first place?First off,...

LIVE BLOG: Dale Jr. Sponsor Announcement

Follow all of the action with plenty of commentary on today's big announcement of Dale Earnhardt Jr.'s sponsor and number for 2008 and beyond at Hendrick Motorsports.The WRAP: Dale Earnhardt Jr. will drive the No. 88 Mountain Dew/AMP Energy Drink/National Guard Hendrick Chevrolet Impala in 2008. And Junior has an...