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And Now for This Surprise: Dale Earnhardt Jr. Wins 5th-Straight Most Popular Driver Award

By Geoffrey MillerNov 30th 2007 – 6:32AM

NASCAR fans don't care about wins, poles, or championships for their favorite drivers.Performance on the track? Well, it's kind of important, but not nearly as important as having multiple television commercials, a pretty-darned famous last name, and a down-home attitude and look.For those reasons, Dale Earnhardt Jr. just...

Background on chex

Chex is a brand of breakfast cereal, introduced in 1937 and currently manufactured by General Mills. It was originally owned by Ralston Purina, and the Chex name reflects the "checkerboard square" logo of Ralston Purina.

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